Portfolio

MeredithUX
May 2025 - Present

In 2025, Jason founded MeredithUX, a specialized consulting firm dedicated to high-impact usability testing. By managing every logistical detail - from participant recruitment to test environment setup - MeredithUX simplifies the research process, allowing businesses to gain critical insights into product usability and customer satisfaction.

• Spearheaded project kick-off meetings with key stakeholders to define project requirements and align on strategic objectives
• Engineered comprehensive moderator guides tailored to specific research goals
• Orchestrated end-to-end research logistics, including targeted participant recruitment, incentive administration, and complex session scheduling
• Executed moderate-to-deep usability testing for web, mobile, and consumer products
• Analyzed complex user feedback to identify critical friction points
• Translated qualitative and quantitative findings into high-impact executive reports
• Provided prioritized, actionable design recommendations that directly improved product accessibility and usability

Perch Home
May 2024 - May 2025

Jason and his wife, Heather, had long dreamed of owning a brick-and-mortar retail store. In early 2024, they brought that vision to life by launching their own shop. Although the store ultimately operated for just one year, the experience allowed them to live their dream and gain valuable insight into building a small business and growing as entrepreneurs.

• Business setup, including LLC formation, licensing, and registration
• Store site location, lease negotiations, and compliance with legal requirements
• Merchandising, customer service, and online orders fulfillment
• Managed Shopify e-commerce POS and website platform
• Managed SEO, analytics, and digital marketing campaigns
• Oversaw vendor relationships, purchasing, and inventory management
• Maintained accounting, contracts, and administrative compliance

Various Companies
1999 - Present

A results-driven SEO strategist with a deep foundation in White Hat practices, Jason specialize in driving organic growth through a blend of technical precision and innovative technology. A two-time attendee of the prestigious SMX (Search Marketing Expo), Jason stays at the forefront of search evolution, recently leveraging AI to architect high-authority, keyword-rich content strategies. Jason's expertise extends beyond on-page optimization to include sophisticated cross-linking architectures and backlink cultivation, consistently delivering scalable systems that improve search visibility and domain authority.

• AI-driven content architecture through leveraging Generative AI (GEO) tools to conduct deep keyword research and SEO-optimized blog articles
• Practices White Hat SEO compliance to ensure long-term site health and search visibility
• Authority building by executing comprehensive backlink and cross-linking strategies to strengthen site architecture and Domain Authority
• Monitors and analyzes organic performance metrics to iteratively optimize content, resulting in measurable increases in traffic and user engagement
• Leverages SMX-informed strategies to implement advanced search methodologies to keep organic SEO ahead of algorithm shifts.

Various Companies
1999 – Present

Jason is a versatile marketing and branding strategist with over 20 years of experience building and scaling cohesive brand identities across diverse industries including healthcare, finance, education, retail, automotive, electrical safety, SaaS, and consumer products. Jason specializes in the 'owner-mindset' approach to branding, ensuring that visual identity, messaging, and digital presence align perfectly with business objectives.

• As Co-Owner of Perch Home, Jason successfully launched and managed a local brand identity, overseeing everything from physical merchandising and POS branding to Shopify e-commerce and digital outreach
• Jason managed the rollout of complex branding initiatives across web, social media, and print, growing e-Hazard’s social following by 1,000% and establishing a unified voice across all touchpoints
• Award-winning history of presenting brand strategies to executive leadership, ensuring that creative solutions were directly mapped to organizational growth and ROI

MyHealthily
Project Timeline: March 2022 - May 2022

The myhealthily.com redesign was another major initiative that Jason led independently, overseeing the site architecture, design, development, imagery, SEO, testing, and launch.

• Expanded the site content by 75%
• Increased lead generation by 91%
• Boosted traffic by 42%
• Managed Google Analytics

United Mail
Project Timeline: June 2017 - November 2017

The redesign of united-mail.com was another large undertaking that Jason solely worked on. This included socializing the redesign, website architecture, design, development, imagery, SEO, testing, and launch.

• Increased web leads by 135%
• Added more than 200 pages for SEO
• Developed on Bootstrap framework, with a Wordpress blog
• Increased web sessions by 69%
• Increased users by 82%
• Managed Google Ads and landing pages
• Schema markup

e-Hazard
Project Timeline: August 2012 - March 2017

When Jason joined e-Hazard in 2012, they had a very small social media foot print. Over the years, he built a loyal audience through education, humor, and valuable content. Jason managed the companies LinkedIn, Twitter, YouTube, and Facebook accounts.

• Grew Facebook from 500 to more than 6,000 follows in a niche market
• Developed campaigns to promote new products and services
• Created original content that was shared nearly 500,000 times
• Managed social media boots and advertising
• Build and maintained content calendar, and scheduled posts vis Sprout Social

e-Hazard
Project Timeline: October 2014 – April 2015

The website redesign of e-hazard.com was the largest project that Jason had solely worked on. It took him nearly a year to plan, develop, test, and launch. The new site includes Google Analytics, XML sitemaps, Google Ads landing pages, and more.

• Site ranks on Google's first page for all key search terms
• Website is over 250 pages with hundreds of support files
• Developed on Bootstrap framework (HTML5, CSS)
• Created website architecture and naming convention of directories and pages
• Site features over 60 pages of content designed for SEO
• Designed CMS to edit training classes schedule
• Responsive design for all devices

Humana
October 2005 – October 2008

As a Marketing Web Consultant within Humana’s Digital team, Jason spearheaded high-impact digital transformations, including two comprehensive redesigns of humana.com. He led the strategic redesign of the Physician Finder Plus tool in 2006, serving as the primary project manager for critical pharmacy initiatives. Throughout his three-year tenure, Jason expertly managed vendor relationships and budgets while developing and delivering data-driven presentations to corporate stakeholders to align project outcomes with organizational goals.

Jason won 2 Star Awards, and the Digital Team's Growth Driver award on several occasions in this role.

• Project manager on many high-profile projects
• Vendor and contractor management
• Delivered code to IT groups for web projects
• Led website usability sessions
• Created architect and wireframes for website project
• Presented presentations to senior management
• Rocked out as the drummer of the marketing department's band, The Enrolling Stones

Press Conference
October 2009

Jason and his daughter were asked to speak in Frankfort, KY, on the topic of Distracted Driving. This is a very personal story that was featured in the August 2009 issue of Seventeen Magazine.

• Addressed the media on the dangers of texting and driving
• Developed and delivered presentation
• Helped to raise awareness of risks of distracted driving

Humana
Project Timeline: November – December 2007

In 2007 Jason was one of two project managers who was given a large budget to develop an interactive tour of Humana's secured member portal, MyHumana. The purpose was to highlight the features of the portal through engagement and education. Jason worked with ad agency LBi of Atlanta (now DigitasLBi) on this project.

• Managed $150,000 budget
• Created and edited initial outline and script
• Selected actor and voice-over talent for project
• Provided feedback during production to capture tone
• Worked with agency on post production edits
• Finished project on time and within budget

Various Publications

My photos have been seen in many publications, events, television programs, an international ad campaign, and online. I'm known for my simple and candid photography. Here are some of the places my photos have appeared.

• Seventeen Magazine
• Virgin Mobile Ad
• Distracted Driving Summit - Washington, D.C.
• Gift Trap (board game)
• Kentucky Public Television (KET)