design unleashed

Portfolio

Here's a sample of my work and career highlights. Take a look and let me know what I can do for you.

 

Branding

Date: Right Now!

Description: I am currently working with musician and entrepreneur Sarah Stivers on developing her brand identity. We're working together on her entire image, which includes both digital and traditional media. I'm blending dramatic elements with an open feel resulting in a unique and memorable brand.

  • Logo development
  • Creating tone of brand
  • Website development
  • Strategy consulting
  • Social media management
  • Marketing materials
  • Email campaigns

Automotive Web Design

Date: 11/2010 - Present

Description: My full-time gig is working as a web developer for Dealer Car Search. During my time with the company, I've worked with hundreds of dealerships around the country, consulting with them as I build their websites. I have also helped streamline my company's internal web development process.

  • Designed and developed website templates
  • Customize existing templates
  • Designed logos and created taglines
  • Consulted with dealership management
  • Streamlined web development process
  • Dealership retention

Marketing Web Consultant

Date: 10/2005 - 11/2010

Description: Out of 14 candidates, I was hired for this position. As an award-winning web consultant within Humana's marketing department, I wore a lot of hats. I worked on two redesigns of Humana's corporate website. I was part of internal and external teams and projects. On several pharmacy initiatives I was the lead project manager. I managed vendors, worked with budgets, and developed and delivered presentations to corporate stakeholders.

  • Project manager
  • Vender relations
  • Web developer / designer
  • Led user analysis sessions
  • Website architect
  • Corporate presentations
  • New media consultant
  • Rock star

Press Conference

Date: 10/2009

Description: My daughter and I were asked to speak in Frankfort, KY, on the topic of Distracted Driving. This is a very personal story you can learn about here, courtesy of WLKY

  • Addressed the press
  • Developed presentation
  • Raised awareness of risks of texting while driving

Interactive Online Tour

Date: 2007

Description: During my five years at Humana, I managed the creation of an interactive tour of Humana's secured member portal. After vetting several agencies, we went with LBI of Atlanta. I worked very close with them to create a direct, yet entertaining, way to give an interactive overview of what the portal offered.

  • Created and edited initial script
  • Selected actor and voice-over talent
  • Gave feedback during production to capture tone
  • Worked with agency on post production edits
  • Finished project on time and within budget

Corporate Branding

Date: 2002

Description: I was part of a small team contracted to overhaul College Loan Corporation's brand. Their old image was clunky, stuffy, and featured a dated block logo. We took the direction of fresh, bold, and simple. These timeless characteristics allowed the brand to evolve organically over the years while keeping the integrity of our guidelines.

  • Created logo and chose new colors
  • Set the tone of the brand
  • Standardized icons
  • Designed interchangeable event booth

Published Photography

Date: Various

Description: My photos have been seen in many publications, events, television programs, an international ad campaign, and online. I'm known for my real and candid photography. Here are some of the places my photos have appeared.

  • Seventeen Magazine
  • Virgin Mobile
  • Distracted Driving Summit - Washington, D.C.
  • Gift Trap (board game)
  • Cronkite News Service
  • Several university publications
  • What Happens Next (Veria TV)
  • Kentucky Public Television (KET)
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